A Study on Business Use of Digital Platforms with Special Reference to Chennai City

M. M. Shanmugapriya

Assistant Professor, Department of Commerce, Faculty of Arts and Science, Bharath Institute of Higher Education and Research, Chennai

Abstract: Global economic activity is driven by business. The significant transformation in how firms across industries, inside and outside the digital economy, develop, produce, and market their goods and services is a result of the expanding use of digital technology. The major goal of this article is to identify the various digital platforms used in business development in Chennai and to assess the challenges experienced by businesspeople in implementing these platforms. Numerous businesses in Chennai cater to both locals and tourists, including clothing stores, digital marketing agencies, IT service providers, and others. 200 businesspeople from those five firms are chosen as the sample unit and size of this study utilizing a practical random method. The entire focus of this study work is description. Primary data is gathered via a well-designed questionnaire that is divided into three sections: demographics of the respondents, use of digital platforms, and issues experienced by businesspeople in Chennai City with digital platforms. Annual reports, journals, periodicals, books, and newspapers are used to gather secondary data. The gathered data were analyzed using percentage analysis, the weighted average method, and the Kruskal-Wallis test. The study’s conclusions showed a strong correlation between businesspeople’s investments and the extent to which they use digital platforms for their operations.

Keywords: Business Use of Digital Technology, Digital Economy, Digital Payments, Digital Platforms.


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