An Impact of Social Marketing on Smoking and Tobacco Consumption

1Ruchi Kansal

2Mahtab Ahmed

1Associate Professor, Maharaja Agrasen Himalayan Garhwal University, Uttrakhand, India

2Research Scholar, Maharaja Agrasen Himalayan Garhwal University, Uttrakhand, India

Abstract: The paper discusses the role of social marketing in preventing health-related harmful habits such as tobacco consumption and smoking. These habits are the causes of deadly diseases such as lung cancer, tuberculosis, and other chronic infections which are detrimental to life of the people. Children fall prey to the wrong habits in the wrong company and become tobacco addicts. So many cases of teen drug addicts are reported in a large number. They have a lack of conscience at a tender age and negligence of their counselling and awareness increases the number of smokers, drunkards, and drug addicts. Once they are afflicted with the diseases they must run for medicines and treatment. Therefore, it should be prevented before suffering as the saying goes, “Prevention is better than cure “. They are unaware that they are prevented not only by clinical treatment and medicines but also by social awareness and education. Social mobilization of the people through awareness programs, education, camps, campaigns, etc. is known as social marketing. The significance of social marketing is its effects on the prevention of physically detrimental habits in the youth which contributed a lot to the reduction of cases of diseases. The role of government programs, educational and medical institutions, social workers, and NGOs is worth applauding in India which undertake and complete projects, organize awareness camps, and educate parents and youths to save themselves from the consumption of harmful substances. It has also produced good output in India that the cases of smoking and drug addiction have reduced to support the country’s development as India is advancing towards becoming the third largest economy and a developed country by 2030 and 2047 respectively.

Keywords: detrimental habits, disease prevention, health awareness, smoking, social marketing, social mobilization.

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