Volume 2, Issue 3: Jul-Sep 2023 Name of the Author (s) Title of the Paper & DOI Page No. Download Link A. B. Mishra, Abhishek Singh Brand Positioning in the Indian Smartphone Market: A Case Study of OnePlushttps://doi.org/10.58482/ijeresm.v2i3.1 1-5 Download PDF A. B. Mishra, Mithila Satarkar, Sanat Joshi IKEA – Phygital Transformation in Furniture Manufacturing Industryhttps://doi.org/10.58482/ijeresm.v2i3.2 6-9 Download PDF M. M. Shanmugapriya A Study on Business Use of Digital Platforms with Special Reference to Chennai Cityhttps://doi.org/10.58482/ijeresm.v2i3.3 10-15 Download PDF