Volume 2, Issue 3: Jul–Sep 2023
A. B. Mishra, Abhishek Singh
Brand Positioning in the Indian Smartphone Market: A Case Study of OnePlus
Pages: 01–05 | DOI: 10.58482/ijeresm.v2i3.1 | Download PDF
A. B. Mishra, Mithila Satarkar, Sanat Joshi
IKEA – Phygital Transformation in Furniture Manufacturing Industry
Pages: 06–09 | DOI: 10.58482/ijeresm.v2i3.2 | Download PDF
M. M. Shanmugapriya
A Study on Business Use of Digital Platforms with Special Reference to Chennai City
Pages: 10–15 | DOI: 10.58482/ijeresm.v2i3.3 | Download PDF